Basic Guide for App Store optimization

Building an app is easy, but app marketing is harder. App publishers know how challenging to rank an app on app store. To get more clicks and downloads on app, you have to make a presence on search results, when your potential customer looking for you. To get more clicks for your app can make you feel like your dreams have comes true, especially when you have just launched it.

Getting an App store ranks is not an easy cookie. You must understand the app store algorithm and optimization guidelines to make a strong presence over other competitors in search engine results page.

Also Read: 5 Tips for Creating Killer Facebook Ads for Apps

Now the question is- What is ASO?

‘App store optimization is the process of optimizing mobile apps in order to make get high rank on app store search results. Higher the rank in App Store results, more it will be visible to potential customers, which increased the visibility tends to get more traffic on the app’s page in app store.

The main goal of ASO is to drive more traffic on app’s page. It requires a crucial understanding of targeted customers and the use of relevant keywords to find apps. When you got the complete understanding of keywords, you will get to know what is the basic language of your potential customers.

By this post, you will get the complete details of ASO and the list of elements which are most essential for the ranking of your app.

Let`s discuss on the most important aspect of ASO

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KEYWORD-

Keywords are the most important part of ASO. Search of Keywords in SEO should take a significant amount of time. Firstly, it is essential to understand the difference between search queries and Keywords.

In beginning use Google Keyword Planner and Google Trends to get the general idea of keyword. Once you get perfect in it switch to Sensor Tower and App Annie, these two tools will help you in suggesting the keyword, tracking and as well as competitor analysis.

Make sure you are looking for a highest search volume with lowest competition.

Here are some quick tips offered by App Store:

– Don’t use space, use commas (never include space after commas, it will not visible to users and work without using space).

– Keywords Repetition will not show any effect.

– Use numbers like ‘2’ instead of typing them ‘two’.

– Stop worrying about pluralizing.

– Don’t use stop words (the, on, at).

– App Store offers you 100 characters, so try to use all characters.

– The name of keyword has the biggest impact on app store search rankings.

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Let’s Talk About Keywords in the Title: Worth It?

– Keywords with App Name shows the biggest impact on the app store search engines.

– Remember the first 25 words are the most crucial, because they will have displayed while scrolling the search engine.

– Don’t use special characters, which not be indexed by Google.

– If your keywords are matching with any of the existing app then it may be flagged for duplication.

– No need to involve category name in App name. For e.g.: don’t use ‘Free bike game’ because both free and game are already a category and included as a factor when you list the app in the aforementioned categories.

– Avoiding using the keyword cannibalization, which means overuse of one keyword lowers the ranking or delivers the impression of spamming

Read: KEY DIFFERENCE BETWEEN NATIVE APP AND HYBRID APP

Don’t forget to localize your keywords-

It has proven that localizing the keyword at different location will boost downloads by 800%. It is useful for both keyword ranking and user experience.

Keep in mind that ASO takes time-

That is sure that ASO is a process of time taken, it needs to be monitored and constantly tweaked over a period of time.

Today developers pick any keywords and start writing on them till the app`s submission process. Sometimes, no research on keywords searches occurs before the app submission, by which most of well-made apps remain hidden.

The Mobile App developers need to constantly track the ratings of their own app or competitor`s app. Many apps are publishing daily, and the constant stream of new rankings, reviews and downloads can affect your search rakings.

Always do some experimenting with your keywords in order to get well rank and more traffic on your app`s page.